The Orange Rhino: Tractive Power’s Infamous Logo 

A symbol of innovation and reliability…

In the vast and ever-evolving world of heavy machinery and industrial solutions, Tractive Power has established itself as a leading force. We provide innovative manual handling solutions and mobility challenges that businesses face on a daily basis. 

Tractive Power has been recognised by its unmistakable orange rhino logo for many years now.  We have become synonymous with reliability, durability, and cutting-edge engineering, and the Orange Rhino accurately represents this…


The Orange Rhino Logo 


A logo is truly a powerful symbol. It can represent and communicate a wealth of information about a company’s values, identity, and reputation. The Tractie Power logo is no exception. The orange colour symbolises enthusiasm, energy, and vitality. Attributes that resonate with Tractive Power’s commitment to delivering dynamic solutions to its clients.

The Rhino is known for its strength, resilience, and determination. This reflects Tractive Power’s unwavering dedication and commitment to overcoming challenges in the industrial sector. 


Manual Handling Solutions


Tractive Power specialises in providing power and mobility solutions for heavy machinery and equipment. We provide an extensive range of electric tugs and trucks. These cater to the needs of a diverse range of industries such as construction, mining, manufacturing, logistics, and more.


The range of manual handling equipment we provide includes: 


Electric Tugs 

Tractive Power’s battery-electric tugs offer a sustainable and efficient solution for moving heavy loads. These compact and manoeuvrable vehicles are designed to enhance productivity. Plus, they help to reduce carbon footprint and improve workplace safety. Our cutting-edge technology tugs provide reliable performance while minimising maintenance requirements. 


Customised Engineering 

We recognise that every industry has unique challenges. Therefore we offer bespoke engineering solutions tailored to specific requirements. Our team of experts collaborate closely with clients to understand their needs and devise customised power and mobility solutions. Whether this is adapting to your current existing equipment or designing new systems.  


Servicing and Maintenance 

Tractive Power also specialises in servicing, and maintaining our range of electric tugs and pushers. Helping to optimise their performance and extend the equipment life. By doing so, businesses can revitalise their operations, enhance efficiency, and reduce downtime. Ensuring that tugs are always performing to their full potential. 


Our Commitment to Sustainability

As environmental concerns continue to grow, Tractive Power remains committed to sustainability. Our battery-electric solutions significantly reduce carbon emissions, when compared to traditional diesel-powered alternatives. Businesses can align their operations with green initiatives while enhancing efficiency and reducing operating costs.


Contact Us 


Our infamous orange rhino logo represents the essence of Tractive Power. We blend innovation, reliability, and strength. By providing a comprehensive range of manual handling solutions. 

Whether it’s battery-powered electric tugs, powered pushers, or cable trolleys, we provide high-quality and robust equipment for various industries which need to move heavy loads. 

Need more information? Please get in touch with our team of experts, fill out our contact form or call us on 01538 360372